# What is Ethical Management?
Ethical Management represents more than following the law—it’s about creating value for society, customers, and employees through the *right approach*.
## Key Principles
- **Integrity**: Acting honestly in all business dealings
- **Transparency**: Open communication and decision-making
- **Fairness**: Equal treatment and opportunity
- **Accountability**: Taking responsibility for actions and outcomes
## Why It Matters
In today’s business environment, ethical management isn’t just nice to have—it’s essential for:
- Building lasting trust with stakeholders
- Preventing corruption and compliance risks
- Ensuring long-term sustainability
- Creating healthy organizational culture
Welcome to Clean Work Lab, where we explore these critical topics in depth.